RenoZ
Flooring — installation & sanding
Montreal, QC
The origin client. Everything Meridian became started here — Axel's own flooring business, where every system was tested before it became something we offer to anyone else.
// BEFORE
The state of the business at intake.
RenoZ was the classic owner-operator squeeze. Phone ringing while on a job site. Quotes scribbled on paper. Leads from Facebook landing in an inbox that wasn't checked until 9pm. Past clients forgotten the moment the floors were sealed. Cash-flow visibility came once a month from an accountant — by then half the bad weeks had already happened. Solid work, scattered ops.
// APPROACH
What we did and in what order.
We started with the bottlenecks costing the most money — lead response and quote follow-up — then layered in the operations stack so the rest of the business stopped running on memory. Everything got integrated into one system the founder could check from a phone between jobs.
// INTEGRATED
Systems plugged into the business.
- →Custom log app integrated for job and client tracking
- →Financial dashboard connected with per-project profit visibility
- →Echo AI™ integrated for 24/7 bilingual SMS response
- →Estimate workflow connected end-to-end with Google Sheets
- →Review and referral automations layered on top
// IMPACT
Measured
Lead response time
Before
~4–6 hours
After
Under 60 seconds
Echo AI™ replies the moment a lead lands. In French or English. Day or night.
Lead drop-off rate
Before
Estimated 40–50%
After
Under 10%
Faster response + automated 24h / 72h / 7-day follow-ups means inquiries no longer go cold while on a job site.
Quote-to-close rate
Before
~22%
After
~34% (+55%)
Most of the lift came from automated quote follow-ups catching clients who would have otherwise gone quiet.
Admin hours per week
Before
12–15 hours
After
3–4 hours
Centralized job tracking, automated invoicing, and unified inbox cut the after-hours admin grind by ~75%.
Pipeline visibility
Before
None — scattered notes
After
Real-time, per-project
The financial dashboard surfaces revenue, costs, and margin per job, in real time, on the founder's phone.
Past clients reactivated
Before
~0
After
Continuous
Review automation + referral system + seasonal reactivation turn finished jobs into a long-term lead source.
// WHY IT MATTERS
Service businesses don't lose money on the work — they lose it in the gaps. Slow replies. Forgotten follow-ups. Quotes nobody chased. Once those gaps closed, the same effort produced ~40% more revenue with measurably less time at the desk. The system did the chasing so the founder could do the work.